Privacy Policy
Privacy Policy
Last updated: February 2026
Chewphoria (“we”, “us”, or “our”) operates the website chewphoria.co. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have.
1. Data Controller
Chewphoria is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at:
Email: hello@chewphoria.co
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
| Category | Examples |
|---|---|
| Identity data | First name, last name |
| Contact data | Email address, delivery address, phone number |
| Financial data | Payment card details (processed securely by Shopify Payments — we do not store your full card number) |
| Transaction data | Details of products you have purchased, order history |
| Technical data | IP address, browser type, device information, operating system |
| Usage data | How you use our website, pages viewed, time spent on pages |
| Marketing data | Your preferences for receiving marketing communications |
3. How We Collect Your Data
We collect personal data through the following means:
- Directly from you — when you place an order, create an account, subscribe to our newsletter, contact us, or interact with our website.
- Automatically — through cookies and similar tracking technologies when you browse our website (see Section 8).
- From third parties — such as Shopify (our ecommerce platform) and payment processors.
4. Why We Use Your Data and Our Legal Basis
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| To process and fulfil your orders | Performance of a contract |
| To send order confirmations and delivery updates | Performance of a contract |
| To process payments via Shopify Payments | Performance of a contract |
| To respond to enquiries and provide customer support | Legitimate interest |
| To send marketing emails (where you have opted in) | Consent |
| To improve our website and understand usage patterns | Legitimate interest |
| To serve relevant advertisements via Facebook Pixel | Consent |
| To comply with legal and regulatory obligations | Legal obligation |
5. Who We Share Your Data With
We may share your personal data with the following third parties, strictly for the purposes described above:
- Shopify — our ecommerce platform, which processes orders and payments on our behalf.
- Shopify Payments / Stripe — our payment processor, which handles your payment information securely.
- Royal Mail — our delivery partner, who receives your name and delivery address to fulfil orders.
- Meta (Facebook) — through the Facebook Pixel, which collects browsing and interaction data for advertising purposes (subject to your cookie consent).
We do not sell your personal data to any third party. All third-party processors are required to process your data in accordance with applicable data protection law.
6. International Data Transfers
Some of our third-party service providers (such as Shopify and Meta) are based outside the UK. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to protect your personal data in compliance with UK GDPR.
7. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. As a general guide:
- Order and transaction data: 6 years (to comply with UK tax and accounting obligations).
- Marketing consent records: Until you withdraw consent or unsubscribe.
- Website analytics data: 26 months.
8. Cookies and Tracking
Our website uses cookies — small text files placed on your device — to improve your browsing experience and help us understand how visitors use our site. We use the following types of cookies:
- Essential cookies — Required for the website to function (e.g., shopping cart, checkout). No consent required.
- Analytics cookies — Help us understand site usage and improve performance.
- Advertising cookies (Facebook Pixel) — Used to deliver targeted advertisements and measure campaign effectiveness.
Non-essential cookies are only activated with your explicit consent via our cookie consent banner. You can change your cookie preferences at any time through the banner or your browser settings.
9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — Request a copy of the personal data we hold about you.
- Right to rectification — Ask us to correct inaccurate or incomplete data.
- Right to erasure — Ask us to delete your personal data (subject to legal obligations).
- Right to restrict processing — Ask us to limit how we use your data.
- Right to data portability — Request your data in a structured, commonly used format.
- Right to object — Object to processing based on legitimate interests or direct marketing.
- Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, please email us at hello@chewphoria.co. We will respond within one month of your request.
10. Marketing Communications
We will only send you marketing emails if you have given us your explicit consent (e.g., by opting in at checkout or subscribing to our mailing list). You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at hello@chewphoria.co.
11. Data Security
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our website uses SSL/TLS encryption, and payments are processed securely by Shopify Payments, which is PCI DSS compliant.
12. Children’s Privacy
Our website is not directed at children under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16 without appropriate consent, we will take steps to delete it promptly.
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
We would appreciate the chance to address your concerns first, so please contact us at hello@chewphoria.co before approaching the ICO.
14. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. Any changes will be posted on this page with an updated “Last updated” date.
© 2026 Chewphoria. All rights reserved.